


If you're unsure how to start crafting compelling YouTube descriptions, keep reading. Therefore, it’s crucial that you optimize your video descriptions for SEO. YouTube Video DescriptionsĮvery YouTube video includes a description that can be found under the viewport of the video.Īdditionally, every video needs a unique description to increase the likelihood of your video being found when someone is searching for a particular topic.Ī YouTube content creator’s video description attracts and converts an audience. With that in mind, be sure to use keywords that your intended audience would use to search for your content. You'll be able to add this when setting up your YouTube channel.Īs a YouTube creator, your primary goal is to attract viewers and turn them into subscribers, often using your channel description. The goal is to turn a one-time viewer into a subscriber and consumer of your content. The YouTube channel description conveys to potential viewers what your content will cover, including the issues you tackle and the communities you serve. It appears under the "About" tab of your channel's YouTube page. There are two types of YouTube descriptions: the overall description of the channel and the descriptions for each video you upload.Ī YouTube channel description is similar to the About Page of a website. It uses SEO techniques to optimize and categorize videos to help users find the right content.

A YouTube description refers to the content creator’s text to describe their content.
